Writing a Great Press Release To Get Web Traffic Fast
Writing a press release can be one of the very best methods for traffic generation if done right; they are also one of the cheapest forms of advertising out there, yet no less effective for this. A press release more or less is a news article which you write and then submit to any outlets who may be interested in running it as news. This can really get your website exposed to a wide audience. You can include links to your site in press releases, which will help you drive more traffic to your site. There are right and wrong ways to do this, of course and a well written press release will get you much better results. Here are a few things to keep in mind to write a great press release.
Step #1 - Keep it Short - First of all, if you want to write a press release that is effective, you need to make sure that you keep it short. You should do your best to make sure that it is no more than one page long, keeping the word count between 300-600 words for best results. The information needs to be concise and clear, so you should keep it as short as possible to keep the interest of your readers.
Step #2 - Have an Angle - You need an angle if you want this to read like a press release rather than a sales pitch. Remember that a press release will need to be newsworthy in order to be run by any outlet. If you can make it read like a news story, all the better.
Step #3 - Write an Attractive Title - The title is vitally important to any piece of copy. You need to grab the attention of readers immediately to ensure that your press release will be read; a good title will make this happen. Your title is the first thing people will see, so make it count.
Step #4 - Don't Create Hype - If you're trying to write press releases for traffic generation purposes, hype is something you must avoid. A press release should be strictly informative in nature; anything else will likely result in your press release being rejected and if it is run, quickly shunned by readers. Stick to the facts; a press release is not a sales pitch, don't treat it like one.
Step #5 - Optimize for Important Keywords - Writing press releases for the web involves one thing that press releases written for traditional media outlets does not - keyword optimization. Make sure your press releases are keyword rich (so that they can be found by search engines when people search for relevant terms), yet not so saturated with keywords that they come off as stilted and hard to read.
Step #6 - Include Your Contact Information - This is an obvious step, but you'd be surprised how many people omit this. Include contact information, especially the address of your site - if you're trying to drive traffic to your site, you could write the most engaging press release in history yet still fail if you don't include this! Including the website address will allow readers to visit your site for more information, which means more traffic for you.
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